After starting up Inside Out Toys Ltd as an eCommerce business back in 2012, we had been searching for a reliable manufacturer of wooden toys to sell to end consumers for several years. However, when we came across one such manufacturer exhibiting at Spring Fair 2016, we jumped at the chance of becoming their UK distributor and developing our own brand in a partnership with the factory which would see jumini toys sold across Europe. Wooden toys give us such a sense of nostalgia and remind us of our own childhoods, whilst being the ideal sustainable choice for environmentally conscious families.
In a matter of months, we chose our brand name – jumini – which evolved out of the combination of our names, Julian and Nikki, developed a logo, selected products, designed packaging and put our first UK range of wooden toys into production! Our aim was to offer a range of good quality, brightly coloured wooden toys to retailers which were beautifully finished, sensibly priced and which came with excellent customer service!
Our first jumini brochure went to print and the brand was successfully launched at the Autumn Fair 2016. Trade orders started to come in and we have not looked back since! Feedback from our current customers has been very positive – not only for the products themselves, but also for the packaging and for our flexible approach to orders, which allows customers to select individual items rather than case quantities. Current jumini stockists include many independent toy and gift retailers, along with garden centres, visitor centres and farm shops.
The jumini product range spans from baby to preschool age groups and includes many traditional items as well as some new and innovative products. We hope this will encourage you to find shelf space for jumini and make your display stand out from the crowd. Firm favourites so far have been the tool belt, farm train and duck game!
We have a team of Sales Agents covering the UK who can visit you with samples so that you can see the products first-hand. Jumini might well be just what your customers have been looking for – so go ahead and place your first order and see for yourselves how adorable these toys really are!